Laura Perdew
Laura Perdew, IOM
2021 President, IABC Orange County

Over the past year and into 2021, we have had our work cut out for us. As communications professionals, we’ve provided counsel to C-suite executives and have been on the frontlines of strategic messaging. Our pictures and words have informed, comforted, and undoubtedly caused anxiety and provided hope as we told the stories of health and economic crises, racial strife, political upheaval, and what our clients are doing to support the greater good. With the tenets of accuracy and forthrightness, we are purveyors of credibility, trustworthiness, influence, and engagement on behalf of the organizations we serve.

The stakes for getting the tone just right and doing the right thing may have never been higher. This is the time to be on one’s A-game. Five California IABC chapters have collaborated to offer workshops to help you do just that. Our four-part 2021 Communication Management Pro series kicks off Jan. 21 with a timely topic, Ethical and Unethical Crisis Management.
The series is designed to help you hone your skills and prepare mid- to senior-level communications professionals for certification offered through IABC’s global initiative. The series focuses on areas covered in certification exams.
Why consider certification? Becoming CMP® or SCMP® certified will distinguish you as the expert professional you are. And you may be closer to qualifying than you think. Through participation in IABC chapter meetings, conferences, workshops, and completion of Learning Center modules, and classes offered by academic institutions and commercial entities, you may already have earned experience hours eligible for examination requirements.
I hope you’ll join IABC Orange County, Los Angeles, San Diego, San Francisco, and Silicon Valley chapters for this series, as well as the certification exam in Irvine on May 1.
For more information on the Communication Management Pro and certification, see details below and visit iabcoc.com/events.
Stay well.
Laura Perdew
2021 President, IABC Orange County

MESSAGE FROM THE PRESIDENT

Cara RaffeleA good percentage of industry articles, webinars, and professional development programs for communicators that I receive through promotions are directly or indirectly centered on leadership. And for good reason. Leadership is everything. Well, okay, as we were critically reminded this year, our health is everything, along with family and some other important things. But leadership is a biggie in our work lives.

Leadership is tied to growth and success. It’s connected to integrity and work ethic. It drives the trajectory of our careers, the work we do, the teams we supervise, and those we mentor. In other words, leadership is ownership. Ownership of our future.

To be a good leader takes effort and a fair amount of self-awareness. And it’s a moving target. Good leaders never stop looking for ways to be better leaders. Through IABC, I’ve been fortunate to develop a network of talented colleagues who are leaders in the companies they own or serve. I’ve been able to expand my leadership skills by collaborating with them, whether through professional development opportunities or serving with them in leadership roles, such as on the IABC Orange County Board of Directors.

As we face challenges and empathize with others as they experience disruption due to the Coronavirus crisis, opportunities to strengthen our network and expand our knowledge and skills have taken on a particular urgency and importance. Being resilient is a group effort.

I invite you to join colleagues and develop your leadership skills by becoming involved in IABC OC. Whether you want to give back to your industry, lead side-by-side with industry peers, grow skills in a safe space, or add to your skills resume, serving on an IABC OC committee or Board may turn out to be a career-changing action.

Below is the 2021 Board of Directors slate. Please let any board member now if you are interested in participating in any of the areas listed below or would like to be considered for one of the open positions.

Thank you!

Cara Raffele

President, IABC Orange County

 

2021 IABC Orange County Board of Directors Slate:

President: Laura Perdew

President-Elect: OPEN POSITION

Senior Delegate: Cara Raffele

Vice President, Administration: Lisa Thomas

Vice President, Professional Development: Bridget Soden Mills

Vice President, Communications: Laura Perdew

Vice President, Finance: Sarah Willis

Vice President, Membership: Kim Evans

Vice President, IndyComm: Elaine Marshall

Director, Professional Development: OPEN POSITION

Director, Sponsorship: OPEN POSITION

Director, Social Media: OPEN POSITION

 

 

Lisa Thomas
Lisa Thomas
VP, Administration
IABC/OC

Each September, IABC celebrates the spirit of volunteerism with a program about Corporate Social Responsibility (CSR). This year, when so many businesses are facing challenges, IABC/OC is partnering with OneOC, an organization that connects companies and nonprofits together to make a greater impact on our community.

Among the many amazing programs they manage is the Community Cup Charity Challenge, which will be done virtually this year. One area of need that IABC has been asked to participate in is providing marketing and communications expertise to help nonprofits navigate through the current climate.
I am excited to announce that we will be providing a team of marketing experts to consult with some wonderful organizations. This is a rapid response strategic initiative to guide them on their way.
Given IABC’s commitment to CSR, I can’t think of a better group than ours to step up and help our community. This is a need that will continue beyond this competition. If you would like to be paired with a nonprofit as an ongoing service, please let us know. We’ll be happy to connect you with OneOC.
Thank you!
VP of Administration, IABC Orange County