What does PR practice look like in an age in which the death of the press release is widely discussed? This issue explores the shifts in PR strategy and practice in the social media era, as well as how to demonstrate PR value and work with social media to build ongoing relationships with journalists and their audiences.
- When PR Persuasion Meets Return on Investment
- PR Practice in the Social Media Age
- The State of News Media in the Digital Era: What It Means for PR
Communication World (CW) is IABC’s monthly digital magazine for members only and provides access to more in-depth content on leading-edge communication topics.