Thanks! And cheers for a new decade of IABC
Don’t look now, but here come the ‘20s. It’s shaping up to be a roaring decade for IABC Orange County.
Cara Raffele, this year’s IABC/OC president elect and ManifestSeven‘s VP of marketing, is in the wings, ready to take over as president in January. Laura Perdew, senior director of communications at the Greater Irvine Chamber, is on the ballot to be IABC/OC’s 2020 VP of communications and president-elect. And Elaine Marshall, president of Empowered Public Relations, is stepping up to lead our IndyComm program. Elaine succeeds IABC/OC legend and IndyComm founding mother Claudia Miller, who is retiring after 30 years on our board (wow!).
Cara, Laura and Elaine have been superstars in 2019, so I know they will propel us to the next level in the new year and beyond.
Before we leave the 20-teens, though, I want to say thank you to you. As I wrote back in May, you are the IABC/OC brand.
Thanks for being with us for a year of innovative events — as we broke a few eggs. We experimented with new topics, new venues, new formats, and a range of price tags to meet the changing needs, desires, and schedules of 21st-century Orange County communicators.
Highlights for me included cycling on a July afternoon with you and Don DiCostanzo, CEO and co-founder of Pedego Electric Bikes, after picking his brain in an enlightening panel discussion about marketing, branding, and publications. A month earlier, a large crowd of you turned out for IABC/OC’s first ever breakfast event, as we explored what communications professional can learn from O.C.’s emerging cannabis industry. And last month, at our annual Communications Forecast, you showed that classic lunch events are still convenient and engaging for many working professionals.
When we started 2019, I asked the board, “Why do we do this?” What makes IABC so important to us?
A big part of the answer was this: We belong to IABC for the opportunities to learn. But even more important, we’re here for the opportunities to support one another in our careers and lives.
So I’m most proud of the events that tackled that mission head-on:
- In May, we held our Midyear Career Reboot networking event at the Center Club, and collaborated with local career-transition organizations to make sure the event was accessible to communicators in search of new jobs.
- Then we ended the year by turning our annual holiday celebration into a party with a purpose. Thanks to all of you who attended, we raised more than $700 for the Laura’s House Spirit of Empowerment program.
So thank you to my brilliant friends on the IABC/OC board and committees! Special thanks to Claudia, for her relentless passion, creativity and dedication to our organization.
And thank you for being the heart to IABC/OC. It has been a pleasure serving as your president, and I look forward to serving next year as your senior delegate to IABC International.
Happy New Year! We’ll see you in the ‘20s.
It will be the bee’s knees, and the cat’s pajamas. And how!
President, IABC Orange County