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2021 Communication Management Pro Series: Strategy: Up Your Game

February 18 @ 12:00 pm - 1:30 pm

IABC Pro Series FEB 2021


Cason Lane

Are you respected as a strategic player? Maybe it’s time to up your game. Learn from Cason Lane, ABC, who has spent 25 years in strategic communications. In this session, Cason Lane, principal of Cason Lane Strategic Communications, will discuss the anatomy of a communications strategy, what separates strategic thinkers from tactical ones, and some real-world examples of what strategy looks like in action – from internal communications to marketing to corporate social responsibility. Join us as Cason provides expert insights to help you build solid and well-defiined strategies that the entire team can rally behind.

$5 members. $10 non-members.

Completion of this workshop provides 1.5 hours of continuing education credits that may be applied to exam requirements.



Completion of this workshop provides 1.5 hours of continuing education credits that may be applied to exam requirements.

A key component of the GCCC certification process (included in Section B) is training experience. Within two-years of an examination date, CMP requires 40 hours of training and SCMP requires 20 hours to be demonstrated. There are several activities (with and without fees) that may be applied toward the required hours. Examples include participation in IABC chapter meetings, conferences, workshops, and completion of Learning Center modules, and classes offered by academic institutions and commercial entities. For each training, be sure to document the following: title of the training program, association or organization providing training, date of completion, hours completed, and signed documentation or certificate (if unavailable, record contact name, title, email, phone information for training program representative). For more information on the certification process, visit gcccouncil.org/faqs.


Professional communicators must draw on a powerful and diverse set of skills to guide and strengthen their organizations, teams, or clients. Ethics sets the foundation. Strategy is the keystone. And analysis ensures architectural integrity. Engagement, context, and consistency are the mortar that brings all the pieces together to build success.

Join IABC Orange County, Los Angeles, San Diego, San Francisco, and Silicon Valley chapters and explore each of these key areas in our 2021 Communication Management Pro Series. Each session is led by a seasoned communications leader who knows what today’s C-suite and employers are looking for and what’s needed to pass the IABC Communication Management Professional (CMP®) and Strategic Communication Management Professional (SCMP®) exams. Use the series to work toward your CMP or SCMP certification in 2021 or simply use it to refresh or improve your communication management knowledge and practice.

Participation in IABC workshops within two years of your examination date may be eligible for required examination continuing education hours.


Watch this video for more information.

Irvine CMP/SCMP exam: Saturday, May 1, 2021 (address TBA)

For information on CMP® and SCMP® exams, click here.


February 18
12:00 pm - 1:30 pm
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