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April 12: Branding You
April 12, 2016 @ 6:00 pm - 8:00 pm
Make plans to join the IABC Orange County chapter on April 11 from 6:00-8:00 p.m. at UCI University Club and hear from Innovation Protocol’s Matt Clayman as he discusses personal branding. The evening will also include hors d’oeuvres and dessert buffet. Wine and beer will also be available for purchase.
Products are brands… Services are brands… And yes, people are brands. You are your own brand steward – you decide who you matter to and why. You control how you’re perceived by those you know AND those you‘ve yet to meet. We‘ll discuss how branding applies to individuals and how you can build your own, personal, influential identity. This seminar is presented annually at prestigious business schools and professional organizations and is right for audiences young and old – only an interest in branding ‘you’ is required.
Complimentary parking will be available in the University Club lot on a first come-first served basis. Additional parking will be available in an optional parking lot for a fee of $10. Parking attendant will be available in the UCI lot to direct you and provide a parking permit to the optional lot if parking is not available at the University Club.
Matt Clayman is the Director of Client Partnerships for Innovation Protocol. In this role, Matt teaches C-suite executives from start-ups, non-profits and fortune 500’s about the power of brand and how it applies to their specific industries and business challenges. An educational background in the medical sciences coupled with over a decade of professional experience working in advertising, marketing and branding, gives Matt the ability to quickly ramp-up, diagnose and prescribe a course of action for any brand related initiative. As a passionate believer in brand, Matt has had the privilege of giving presentations to various professional, undergraduate and graduate programs. Matt holds a BS from the University of Michigan in Biological Psychology as well as a Master’s Degree in Business Administration from the University California, Irvine in Strategic Marketing and Innovation Design Management.
Thank You to our Chapter’s 2016 Sponsors