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Branding: School’s in Session at UC Irvine

August 11, 2015 @ 6:30 pm - 8:30 pm

Brand is everything for your organization – especially as you expand or undergo change.

So in place of our usual monthly luncheon, our August 11 event will be a special two-hour evening branding workshop that you won’t want to miss.

We’re taking you back to school for a professional development course at UC Irvine. Branding expert and UCI Extension instructor Gary Szenderski will teach a condensed, interactive version of his 6-week class — for less than the cost of a college text book.

You will learn from start to finish how to launch or move your product, company, or personal brand to reach its maximum potential. Gary will introduce a branding matrix tool. We’ll work together through a step-by-step process for branding an organization.

Elements include:

  • Purpose:Where do we want to be?
  • Positioning:How do we stack up against the competition?
  • Promise:How do we appear? How do we want to appear?
  • Brand stewardship:Keeping on track.


Parking: If you will be attending the workshop please park in the Student Center Parking Structure at the corner of Pereira Drive and W. Peltason Drive in Irvine. The Student Center is directly across Pereira Drive. Cost is $10 per car. Please arrive early to allow several minutes to park and make your way to the meeting room.  View Map

IABC Members $55.00
NAWBO Members $55.00
Non-member Registration $70.00
Student (with proof of full-time student status) $55.00
$15 increase at the door

Note: Dinner will be provided.

Our Speaker
Marketing Instructor, UCI Extension


UCI Extension marketing instructor Gary Szenderski (zen-der’-ski) is a branding specialist, internationally acclaimed as an expert on the subject. He frequently speaks and writes on the topic of emerging brands and companies in transition – brand or line extensions, new product launches, market development, going public, etc. He also conducts planning and marketing seminars for owners of any business facing expansion and other change-related issues. Gary owns SZEN Marketing and is the author of “Book of Szen.” His experience includes work for DHL, FOX Broadcasting, T-Mobile, and Samsung. He holds a B.S. in Communication from the University of Toledo.


August 11, 2015
6:30 pm - 8:30 pm