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Building Your CSR Brand – How to Tell the Social Impact Story
September 13, 2016 @ 11:30 am - 1:00 pm
Being a good corporate citizen is no longer just one of the boxes companies must check in creating their overall brand and corporate reputation mix – it’s now a mandate for successful engagement with internal and external stakeholders and the new norm for business performance. In a recent Nielsen global online survey, 66% of respondents said they’re willing to pay more for products and services that come from companies who are committed to positive social and environmental impact, up from 55% in 2014 and 50% in 2013.
While most companies are successfully building and managing social purpose programs that are “doing” the good works stakeholders demand – and our communities and the planet need – they may not be maximizing opportunities to share these good works and fully engage their audiences through the art of powerful storytelling. Yet, as the studies show, social impact awareness and engagement pays.
Join IABC Orange County to learn more about maximizing reputation and brand-building opportunities for your company’s or clients’ corporate citizenship efforts during our annual CSR-focused Network & Knowledge series event on Tuesday, September 13.
We will explore new ways communicators can tell the social impact story, including:
IABC board member Lisa Falcetti, a corporate communications consultant focusing on CSR and social purpose programs, will moderate our panel of experts.
As we do each year for our September Knowledge & Network Lunch, we are honored to partner with Habitat for Humanity in recognition of our country’s National Day of Service and Remembrance, commemorating the anniversary of 9/11. We invite you to make a huge difference in the lives of one Orange County family who recently purchased a home through Habitat for Humanity of Orange County. We’ll be collecting items for the Hernandez family at our meeting. Check here for a list of suggested items and to learn more about the family.