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Communicating the Value Proposition of Corporate Social Responsibility

November 14, 2017 @ 11:00 am - 1:30 pm

As corporate social responsibility (CSR) continues to grow in strategic importance to the business world, communications professionals are increasingly being asked to not only manage these initiatives, but present a business case for them to the C-Suite.

How do communication practitioners from the corporate and nonprofit sector equip themselves for success?

Join the International Association of Business Communicators (IABC) – Orange County Chapter and OneOC as we present the 2017 Symposium on Corporate Social Responsibility.

Conveniently scheduled as an extended lunch, attendees will gather for pre-event networking, followed by a moderated panel discussion. Hear an expert panel – including companies recognized at Orange County’s prestigious Civic 50 showcase – take you through CSR planning and implementation, and share communications best practices.

 PANELISTS:

  • Shari Battle, Senior Vice President, Bank of America
  • Jill Bolton, Director of Corporate Citizenship, Disneyland Resort
  • Tennyson Oyler, Vice President of Brand Management and Public Affairs, Pacific Life

MODERATOR:

  • Dan McQuaid, President/CEO, OneOC

Among the topics to be addressed:

  • Setting goals and expectations for communicating CSR initiatives
  • Who needs to be at the planning table – and when
  • Adapting the large company model for the middle-market
  • Budgeting considerations
  • Modeling ROI
  • Presenting outcomes

If you’re looking to maximize and more powerfully articulate the value proposition of your corporate social responsibility programs, this is one event you can’t afford to miss!

Cost:

Please register by Oct. 13 end of day to secure EARLY BIRD pricing below. Registrations received after this date will incur an additional $15 fee.

Before Friday, November 10 end of day:

$40 – Members + processing fee
$50 – Non-members + processing fee
$28 – Students + processing fee

Register Today!

Details

Date:
November 14, 2017
Time:
11:00 am - 1:30 pm
Event Category:
Event Tags:
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Website:
http://bit.ly/2gQ9JaR

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