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Corporate Web Sites: The Good, The Bad & The Ugly

May 10, 2016 @ 11:30 am - 1:00 pm

Join the IABC Orange County Chapter for its Network and Knowledge event from 11:30 a.m. – 1:00 p.m. at Il Fornaio Restaurant in Irvine.

Our speakers will take us through the key elements of a good corporate web site, as well as what it takes to plan, build, launch and maintain a successful site. From site best practices, to technical peaks and valleys, to cross-functional teamwork and diplomacy, you’ll gain key insights, including:

  • Ownership – The amount of pain associated with building and running a corporate web site is directly proportional to the number of owners involved.
  • Strategy – It’s always best to know what you want your site to do for you before you set out to build it.
  • Technology – A robust and secure platform is vital to any corporate web site strategy.

We look forward to seeing you there!

Cost:

IABC and NAWBO Member Fee: $40.00
Non-Member Registration: $50.00
Student Registration (with proof of full-time status): $28.00

Speakers:

Dennis Crupi

Dennis Crupi
Director, Agency Ingram Micro
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A 19-year veteran of Ingram Micro, Dennis is a managing director for Ingram’s in-house marketing agency – Agency Ingram Micro – where he leads the Creative and Digital Marketing teams. Under his leadership, AIM has won 38 B2B advertising and branding industry awards, in the last three years. His digital marketing team has devised and launched a multi-channel marketing automation platform that has dramatically enhanced the digital content marketing capabilities for Ingram Micro and its partners. Dennis’s team has also helped countless IT companies transform their corporate identities, differentiate their brand messaging, and build contemporary web sites, videos and marketing collateral to them to tell their story, and shorten their sales cycles. Dennis holds a bachelor’s in Public Relations from California State University Fullerton and lives in Fullerton, Calif., with his wife and teenage boy/girl twins.

Bill Casey

Bill Casey
Senior Director, Global Corporate Communications, Branding & Customer Experience Ingram Micro
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Bill Casey is senior director, corporate communications and brand for Ingram Micro, the world’s leader in technology and supply chain services. Based in the company headquarters in Irvine, California, Mr. Casey leads internal, external, and executive communications, as well as corporate social media. He also leads the brand strategy and launched the new company brand. Mr. Casey was also responsible for leading the global efforts on customer experience, with a focus on developing listening and continuous improvement programs and using NPS (Net Promoter Score) as a driver for success. Mr. Casey joined the company as part of the BrightPoint acquisition in October 2012.

Prior to joining Ingram Micro, Casey served as vice president – global marketing for BrightPoint, and led the global rebranding of the company.  Prior to joining BrightPoint, Mr. Casey held management roles in marketing, business development, product management, and IT in Fortune 500 and start-up companies, including CommScope, Andrew, Flarion, iBiquity, Philips, Alphatel, and AT&T. Mr. Casey has had expatriate assignments in France and Thailand.

Mr. Casey holds a bachelor of science degree in computer science from the University of Scranton and has 2 patents issued.

Thank You to our Chapter’s 2016 Sponsors

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Date:
May 10, 2016
Time:
11:30 am - 1:00 pm
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Website:
http://www.cvent.com/d/nfqfc0

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