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2021 Communication Management Pro Series: Master the Three Principles of Audience-Centric Communication

April 15 @ 12:00 pm - 1:30 pm

IABC Pro Series APR 2021

Master the Three Principles of Audience-Centric Communication

Whether you’re preparing for a certification exam or simply want to take your work to the next level, you’ll want to master the three principles of audience-centric communication: engagement, context, and consistency. By taking a deep dive into your stakeholders and their environment, you’ll be able to create campaigns that will inspire audiences and deliver great results. In this workshop, we’ll look at all three principles and how to apply each to your communications. We’ll include tips on how to prepare for the exams, with plenty of time for Q&A.


Ed Kamrin

Leading the discussion is Ed Kamrin, SCMP, founder and principal consultant at Kamrin Communications, which provides strategic communication services that help create healthier organizations and a healthier world. Over twenty years in the field, he’s worked with companies such as Amgen, Gilead Sciences, McKesson, and SunPower. Ed is immediate past chair of the IABC Gold Quill Awards and has served as Pacific Plains Region chair and San Francisco IABC president. He earned his CMP in 2017 and SCMP in 2018.




Sia Papageorgiou

Join us as moderator Sia Papageorgiou, FRSA, SCMP, vice-chair of the Global Communication Certification Council, provides a special series-end overview of the value of GCCC certification. A communication consultant and trainer, Sia is on a mission to elevate the value and visibility of communication professionals and help them become trusted, strategic, and in-demand advisors. She is a former IABC chapter and regional leader and was named IABC Chapter Leader of the Year in 2020.

Thursday, April 15 @ 12:00 – 1:30 p.m.
$5 members, $10 non-members.



Completion of this workshop provides 1.5 hours of continuing education credits that may be applied to exam requirements.

A key component of the GCCC certification process (included in Section B) is training experience. Within two-years of an examination date, CMP requires 40 hours of training and SCMP requires 20 hours to be demonstrated. There are several activities (with and without fees) that may be applied toward the required hours. Examples include participation in IABC chapter meetings, conferences, workshops, and completion of Learning Center modules, and classes offered by academic institutions and commercial entities. For each training, be sure to document the following: title of the training program, association or organization providing training, date of completion, hours completed, and signed documentation or certificate (if unavailable, record contact name, title, email, phone information for training program representative). For more information on the certification process, visit gcccouncil.org/faqs.


Professional communicators must draw on a powerful and diverse set of skills to guide and strengthen their organizations, teams, or clients. Ethics sets the foundation. Strategy is the keystone. And analysis ensures architectural integrity. Engagement, context, and consistency are the mortar that brings all the pieces together to build success.

Join IABC Orange County, Los Angeles, San Diego, San Francisco, and Silicon Valley chapters and explore each of these key areas in our 2021 Communication Management Pro Series. Each session is led by a seasoned communications leader who knows what today’s C-suite and employers are looking for and what’s needed to pass the IABC Communication Management Professional (CMP®) and Strategic Communication Management Professional (SCMP®) exams. Use the series to work toward your CMP or SCMP certification in 2021 or simply use it to refresh or improve your communication management knowledge and practice.

Participation in IABC workshops within two years of your examination date may be eligible for required examination continuing education hours.


Watch this video for more information.

Irvine CMP/SCMP exam: Saturday, May 1, 2021 (address TBA)

For information on CMP® and SCMP® exams, click here.