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Guiding Leaders to Make Wise Decisions in a Crisis
October 13, 2015 @ 11:30 am - 1:00 pm
The most challenging aspect of crisis communications usually isn’t dealing with aggressive reporters. It’s convincing top management to act quickly and wisely at the start of the crisis. The PR professional’s ability to persuade management and be viewed as a strategist will become ever more important as the list of crises from damaging social media rumors, cyber attacks, spokesperson misconduct and viral outbreaks becomes longer and more complex.
At this luncheon, you’ll learn a process to influence productive crisis decision-making. This process will enable you to break through barriers caused by stress, fear and resistance, forge consensus on crisis response strategies, and protect your organization’s reputation for the long term. You’ll build your reputation as a trusted advisor among C-suite executives.
Joan Gladstone, President and CEO, Gladstone International, Inc.
Joan Gladstone is one of the nation’s foremost crisis communications experts. Since founding Gladstone International (www.gladstonepr.com) in 1989, Joan has guided corporations, public agencies and nonprofits to effectively manage communications during crises and emerge with reputations intact.
Since her first major crisis assignment, the County of Orange bankruptcy of 1994, Joan has managed intense media and public attention of product recalls, foreign-object-in-food hoaxes, accidental deaths, employee arrests and misconduct, toxic spills, cyber hacking, landslides, high profile lawsuits, political protests, media investigations and more.
Joan’s honors and awards include election to the prestigious Public Relations Society of America (PRSA) College of Fellows, awarded in recognition of lifetime achievement and service to the profession. She is an Accredited (APR) member of PRSA and has received dozens of awards for public relations excellence including a PRSA Silver Anvil award for community relations.
Over the course of her career, Joan has taught more than 3,500 people how to manage difficult media interviews. She is a noted speaker who has presented more than 500 workshops and keynotes to professional and trade associations.
Joan is a past president of the Orange County Chapter of PRSA. In addition to her client service, she was associate professor of public relations at Chapman University in Orange, CA from 2008 to 2011.
Thank You to our Chapter’s 2015 Sponsor
3300 Bristol St., Costa Mesa, California 92626-1806, USA USA
Scott’s Parking: Valet for lunch and dinner is $4.00 per vehicle. Complimentary Self Park is available in the underground structure.
Tuesday, October 13, 2015