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How to Get Leaders to Listen to You

April 10, 2018 @ 11:30 am - 1:00 pm

Your professional experience and title often aren’t enough to get leaders to listen to good communication advice.

How can you change that dynamic?

Most importantly, learn to speak the language of numbers to get their attention. You will also need to use more effective techniques when presenting your solutions, as well as being ready to address their objections. This session will share examples of how to gather research quickly, helping leaders better recognize your credibility when you’re advising your management team.

Key learnings will include:

  • Consulting: ways to improve listening skills and use the rule-of-3 for probing questions when a leader first asks for your help.
  • Research: ways of doing informal research to identify emerging issues or pretest potential messages, using pilot/control groups to test solutions, using business data from the last time your advice was not listened to.
  • Persuasion: how to present leaders with alternatives instead of only one solution, how to “chunk up” to higher objectives or “chunk down” to attractive characteristics of competing solutions so that you and your leadership feel the right solution has been agreed upon.


Please register by noon on Friday, April 6 to secure EARLY BIRD pricing below. Registrations received after this date will incur an additional $15 fee.

$40 – Members + processing fee
$50 – Non-members + processing fee
$28 – Students + processing fee

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Image of Angela Sinickas speaking

Angela Sinickas, ABC, IABC Fellow
CEO of Sinickas Communications, Inc.
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Angela Sinickas is CEO of Sinickas Communications, Inc., an international consulting firm that has worked with 25% of the Fortune largest 100 global companies. Author of the manual How to Measure Your Communication Programs, Angela has written over 150 articles, has spoken at conferences in 32 countries, and has received 21 Gold Quills from IABC for measurably effective communication.

Join us as we look into how the principles of marketing science can help us reexamine our strategies to create smarter marketing that resonates with audiences. Customer insights gleaned through scientific practice help businesses better understand their consumers’ needs and how to satisfy them.


April 10, 2018
11:30 am - 1:00 pm
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