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Influencing the Influencers through Influencer Marketing

November 15, 2016 @ 11:30 am - 1:00 pm

Join us for an introduction to the concept of influencer marketing, how to create an influencer marketing strategy, and best practices in engaging with influencers. We all know that we trust friends more than anyone else, so what if our brand can use the power of relationships to help promote our presence in a more natural way. “Influence” is a potential minefield as lots of social media followers doesn’t necessarily lead to having relevant influence in convincing others to act on behalf of your brand. This presentation will focus on helping you understand the current influencer marketing landscape, including relevant case studies, so that you can make an informed choice on behalf of your business as to the why and how you should execute an influencer marketing program to help reach key social media strategy objectives.

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You’ll go back to your office understanding:

  • The two predominant influencer marketing trends of marketplace vs. organic influencer marketing.
  • How to develop influencer relationships through content curation and co-creation.
  • The difference between, yet ideal evolution to convergence of, advocacy marketing and influencer marketing.

Three lucky attendees will also leave with a copy of Neal’s book, Maximize Your Social.


  • $40 Members
  • $50 Non-members
  • $28 Students

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Neal Schaffer

Neal Schaffer
Founder, Maximize Your Social | Maximize Social Business | Social Media Center of Excellence | Social Tools Summit | PDCA Social
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Neal Schaffer is a recognized leader in helping businesses maximize their use of social media. In addition to be named one of marketing’s ten biggest thought leaders by CMO.com, Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer two years in a row as well as a Forbes Top 5 Social Sales Influencer. Neal is a global social media speaker who has spoken on four continents, is the author of the definitive book on social media strategy, Maximize Your Social, which is also used as a college textbook, teaches social media at Rutgers University and the Irish Management Institute, is co-founder of the social media industry’s definitive social media conference, the Social Tools Summit, and a creator of the leading social media for business blog Maximize Social Business. Neal is also a highly sought after social media strategy consultant who recently launched a new social media agency, PDCA Social.