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July 12: Integrated Marketing: Putting It All Together
July 12, 2016 @ 6:00 pm - 8:00 pm
Join the IABC Orange County Chapter for its Network and Knowledge event from 6:00 – 8:00 p.m. at Young’s Market Company, Tustin. Enjoy complimentary wine tasting and delectable hors d’oeuvres.
In today’s fast paced world, most companies are looking to diversify their offerings. This presentation will provide principles for remaining true to your value proposition and branding with a variety of offerings and target markets. We will discuss how to integrate your marketing plan to cover all offerings and still speak with “one voice” to your customers.
Our speaker will share tips on:
- Developing a meaningful Value Proposition
- Integration of Branding and Value Proposition
- Creating consistency in your marketing
We look forward to seeing you there!
Angie has been working in the marketing field for more than 25 years. Her expertise includes reaching consumers with compelling messages and integrating all facets of marketing including Public Relations, Online Social Marketing along with traditional Advertising methods. Angie has worked in marketing for a number of international companies, and is currently Senior Product Strategy Manager for Blue Shield of California, along with teaching Public Relations and Marketing Campaign Development for UCI Extension.
Thank You to our Chapter’s 2016 Sponsors