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March 8: Keep Calm and Social On

March 8, 2016 @ 11:30 am - 1:00 pm

Please join the IABC Orange County chapter on March 8 at 11:30 a.m. as we explore social media skills during our Network and Knowledge lunch event.

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The outlook for business communications is changing, but has your skill set? Integrating social media tactics into your PR and marketing activities can be overwhelming if you don’t know a hashtag from a hangout – but there’s no need to panic. This session will help you tap into the existing communications skills that you’ve been using for years and learn how they can be applied to social media. Designed especially for communications pros, this interactive experience will define commonalties between PR/marketing and social media and provide practical applications to boost your comfort level and help you find your social media Zen.

Gain some key takeaways:

  • Social media has arrived: Overcoming the fear factor
  • The secret to social media: Revealed!
  • Methodologies: What to keep and what to toss
  •  Messaging unleashed: What you can and can’t control
  • How to level the playing field with big brands, without the big bucks
  • Examples of brands doing it right (and the not-so-good)
  • Common misconceptions – a reality check


Raleigh Gerber

Raleigh Gerber
Certified Social Media Strategist, Turn Up The Volume
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Raleigh Gerber is a certified social media marketing strategist who develops and maintains social media campaigns for corporations, products, and professional services, including B2B, consumer and global organizations. In 2007, after 15 years as a public relations consultant, she shifted her practice to focus exclusively on social media. Raleigh’s expertise is in delineating and implementing social media marketing techniques that best support company communications and sales initiatives, with a focus on expanding the brand’s online reputation, visibility, traffic, and engagement.    Using a holistic approach, she integrates social media into the overall business communications effort to effectively drive marketing, public relations and sales initiatives. In addition to Facebook, Twitter, YouTube, Pinterest, LinkedIn, Instagram and other social media platforms, she leverages blogging to help businesses boost online visibility, trust, and reputation, all while increasing search engine ranking.

Thank You to our Chapter’s 2016 Sponsor

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March 8, 2016
11:30 am - 1:00 pm
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