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Marketing for Workforce Recruitment

January 1 - January 31

$30 – $45

Workforce recruitment isn’t just a function of HR anymore. Marketing now plays a key role in reaching and attracting employees to fill positions left open by COVID’s Great Resignation.

COVID shook up the traditional workplace. Scores of employees said goodbye to their employers to discover their bliss, make a career change, seek a job with better pay and advancement opportunities, or embark on their own. The Great Resignation has left employers with a great challenge: filling positions as the economy picks up. Hear from author, speaker, TV host, and executive and career coach, Susan Howington, about effective strategies for integrating marketing and HR, how to build compelling campaigns, how to find candidates where they are, what candidates say they want, and more. To reach the right candidates, you have to think like the right candidates. As an expert outplacement and job search, Susan can provide insights from the perspective of prospective job candidates on what constitutes compelling messaging.



This event has a limited capacity to allow for safety measures. Pre-registration is required. Registration includes: light bites & refreshments, free parking, and a copy of Susan Howington’s book, How Smart People Sabotage Their Job Search. Networking will immediately follow the presentation: 6:30-7:30 PM.

Be sure to track your attendance at IABC OC and other continuing education events—they may be eligible for CMP® and SCMP® certification criteria.

Susan Howington
Susan Howington

About Our Speaker:
Power Connections Career Services started with Susan Howington meeting clients in coffee shops to building a corporate office in Irvine, to maintaining offices from San Diego to the Central Coast of California, to expanding globally as an equity partner of Career Partners International (CPI). Along with her global partners at CPI, Susan helps to connect clients with perfect career opportunities. 


January 1
January 31
$30 – $45
Event Category: