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Strategic Engagement As We Exit a Global Crisis

October 13, 2020 @ 12:00 pm - 1:00 pm



As the entire world sheds the cloak of the global COVID-19 pandemic, it will be more important than ever for communications professionals to be strategic and focused with company or client messaging and storytelling. Communications strategist Ira Gostin presents lessons learned and ideas and thoughts based on his experience working with worldwide brands and organizations to tell their stories. The companies and clients we serve need to prepare for the new post-COVID economy.
Ira will share his three pillars of stakeholder engagement:
  1. Meticulously identify your complete stakeholder groups
  2. Ensure you are telling the right story to the right audience
  3. Ideate and prototype your action items for maximum results
A practitioner of the principles of design thinking, Ira will also show how he combines customer centric design with strategy to build actionable communication approaches to help companies move the needle.

About Our Speaker:

Ira M. Gostin, MBA, APR

Ira M. Gostin, MBA, APR, is a communications consultant in Reno, Nevada who works with brands to effectively tell their story. Whether it is a corporate rebrand and vision quest, or CEO coaching to deliver the corporate story for an IPO, Ira and his team work with companies to amplify their messaging to their audiences. Ira’s no stranger to Southern California. As a graduate of Cal State Long Beach, he began his career in storytelling at the LA Times and Associated Press. And now, some 30 years later, based in Reno, he still wears his Joe Jost’s shirt!


Ira’s presentation will be available to webinar participants following the program.


October 13, 2020
12:00 pm - 1:00 pm
Event Category:


IABC Orange County