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Tell Your Story in Video — With Brand-Defining Quality or Smart-Phone Grit
January 14, 2020 @ 6:00 pm - 8:00 pm
There is no more vivid way to tell your story, educate your audience, convey your idea or sell your product than with VIDEO. But you can get there a couple of different ways: You can go big and beautiful, enhancing your brand with a top-quality, emotionally engaging, memorable production with strong shelf life. Or you can get out there right now, shoot a gritty video on your cellphone, edit it right in the phone, post it immediately, and start making an impact today. Both options have challenges — and strong payoffs.
Join IABC/OC in January for two case studies from two award-winning Orange County video projects: In one, a government agency collaborates with a marketing and PR agency to turn a complex issue into a clear and engaging message. In the other, a busy communications professional grabs an iPhone, downloads an inexpensive editing app and gets down in the trenches to tell a highly credible story. Come meet the key players.
One way or the other, you can do this.