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We’ve Been Hacked! Weathering the Communications Storm of a Massive Data Breach
January 16, 2018 @ 11:30 am - 1:00 pm
It’s a message no communications practitioner wants to hear — or deliver. Yet, as we have witnessed, with some of the world’s biggest, most sophisticated and trusted brands, a large-scale data breach can happen in the blink of an eye.
Is your company or organization prepared with a comprehensive communications plan?
You’ll learn how to develop one after attending IABC Orange County’s January Program. Hear two communications experts with first-hand experience managing communications related to data breaches across several industries share messaging strategies and best practices following a massive data hack.
Please register by the end of day on January 12 to secure EARLY BIRD pricing below. Registrations received after this date will incur an additional $15 fee.
Before Friday, January 12 end of day:
$40 – Members + processing fee
$50 – Non-members + processing fee
$28 – Students + processing fee
Sandra A. Bernardo is a senior public relations manager at Experian, the nation’s largest credit bureau. She manages efforts for the consumer division including its credit and identity theft products and the data breach resolution group.
Sandra started her career on the agency side with firms Golin/Harris International and Euro RSCG Magnet where she managed accounts for brands such as Lactaid Milk, Splenda, Banco Popular, and Marshalls. She has more than 15 years of experience in communications and has earned more than 25 industry awards during her career for both general market and multicultural campaigns. Her honors include earning a PR WEEK Magazine Multicultural Campaign of the Year award and being selected as “Woman of the Year in Communications” by the Orange County League of United Latin American Citizens.
Sandra’s academic credentials include the Accreditation in Public Relations from PRSA and a Certificate in Marketing from UCI. She received a Bachelor of Arts degree from UCLA. She is a devoted mom to her son Lucca, bilingual in Spanish and a proud Argentine.
KCD PR President Kevin Dinino is regarded as a leader in financial public relations and strategic communications. Before launching KCD PR in 2009, Kevin served as Vice President of Public Relations for LPL Financial, the nation’s largest independent brokerage firm, where he managed the public relations department and provided strategic communications direction to the executive team. He is an industry and Wall Street veteran and a sought-after source for public relations and marketing insights relating to finance, high tech, cybersecurity, and other related topics. Through his years in public relations, Kevin has developed influential relationships and secured coverage in major media outlets, including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, and CNBC.
Kevin is a graduate of the State University of New York College at Buffalo, where he earned a B.A. in Public Communication, and is a member of the International Association of Business Communicators (IABC). He resides in beautiful San Diego with his wife.