Cara Raffele, President, IABC/OC 2020
Cara Raffele, President, IABC/OC

2020: A New Decade with Renewed Influence

As we begin 2020 with renewed energy and set our sights on achieving new heights, we can all benefit from continuing education to help us advance professionally and personally. More than ever before, information is the key to achieving and maintaining influence in an ever-changing and rapidly evolving communications landscape.

In addition, it’s no longer sufficient to simply own our own areas of expertise. We also must evolve as integrated communications professionals who drive digital transformation throughout organizations, and commit to mastering a broad spectrum of disciplines, from video content to global communications and everything in between­ — whether or not we are personally responsible for execution.

As I step into the role of president this year, I’m proud to say that the IABC/OC board of directors is planning exceptional opportunities for mid- to senior-level communication professionals to learn from their peers and experts leading local and global companies. In addition to covering video as a storytelling tool earlier this month, this year our programming includes a deep dive into the science of communications, executive communications, a case study in corporate social responsibility, as well as a look at successful tactics for local through global communications, and much more.

IABC members have access to many additional resources from online learning and conferences to highly regarded industry certifications. There’s also an online community, The Hub, where members can connect and ask questions to help them find solutions to challenges small and large.

In a world of digital connection, our interpersonal relationships take on a deeper meaning and have become even more critical in our personal lives and professional success. IABC/OC provides opportunities for communications professionals to connect face-to-face and deepen meaningful bonds, and not only with those in the same discipline but also in the others in complementary fields. So reach out and learn this year!

I encourage you to attend our events and connect with the incredible pool of talented people in our industry. And if you have any questions or would like an introduction, don’t hesitate to contact me at craffele@manifest7.com.

Here’s to a year of influence!

Cara Raffele
President, IABC Orange County