IABC/OC’s brand is you — and people who inspire you
If you have visited IABCOC.com at all these past few years, you know I’m a true believer in IABC — particularly the Orange County chapter.
Scrolling across the top of the homepage, with a mugshot of me, is this years-old quotation: “IABC/OC provides the education, inspiration, opportunities and connections to transform your career. As I set out in 2014 to launch a career in communications (after decades in journalism), I joined IABC and immediately got the support of the most generous communications professionals in Orange County.”
When I see that now, my first thought is, Oy, let’s finish our website makeover and get my giant face off of the homepage. (That’s happening soon, I promise.)
My second thought is this: I stand behind those words even more as time has passed.
IABC/OC is special because of the education we provide through our monthly Networking and Knowledge series, usually on the second Tuesday of each month, and our IndyComm gatherings for independent communicators — topical meetings every other month on a Wednesday evening. (Keep up with those events by following our LinkedIn page.)
Mostly, though, IABC/OC is special because of the people. Whether the crowd is small or large, I would describe our events and meetings as intimate. Supportive. And not too serious. The laughs alone are worth the trip.
You might call that our brand. But it’s really just who we are. It builds naturally because people who like that atmosphere come back for more.
That spirit of IABC/OC was never more evident than on May 14, at our Mixer and Structured Networking Event at the Center Club near South Coast Plaza. Participants ranged from students to high-ranking communications veterans. We got to know one another as creators, bosses, moms, dads, recent grads, and recovering workaholics. Half the people were in transition, seeking new jobs. We love to make career connections, and because networking is particularly important for job hunters watching their expenses, we offered a discount price for communicators in transition. (We’ll continue to do that.)
That evening, we were supposed to break up at 8 p.m., but nobody wanted to leave. Before I nudged the event to a close at about 8:30, a first-time participant shared a last piece of advice:
“Never stop networking — even if you’re in your dream job,” he said. “And when you network, remember it’s not about you. It’s about how you can help the other person.”
I think that guy just might fit in.
IABC/OC president, 2019