Over the past year and into 2021, we have had our work cut out for us. As communications professionals, we’ve provided counsel to C-suite executives and have been on the frontlines of strategic messaging. Our pictures and words have informed, comforted, and undoubtedly caused anxiety and provided hope as we told the stories of health and economic crises, racial strife, political upheaval, and what our clients are doing to support the greater good. With the tenets of accuracy and forthrightness, we are purveyors of credibility, trustworthiness, influence, and engagement on behalf of the organizations we serve.
The stakes for getting the tone just right and doing the right thing may have never been higher. This is the time to be on one’s A-game. Five California IABC chapters have collaborated to offer workshops to help you do just that. Our four-part 2021 Communication Management Pro series kicks off Jan. 21 with a timely topic, Ethical and Unethical Crisis Management.
The series is designed to help you hone your skills and prepare mid- to senior-level communications professionals for certification offered through IABC’s global initiative. The series focuses on areas covered in certification exams.
Why consider certification? Becoming CMP® or SCMP® certified will distinguish you as the expert professional you are. And you may be closer to qualifying than you think. Through participation in IABC chapter meetings, conferences, workshops, and completion of Learning Center modules, and classes offered by academic institutions and commercial entities, you may already have earned experience hours eligible for examination requirements.
I hope you’ll join IABC Orange County, Los Angeles, San Diego, San Francisco, and Silicon Valley chapters for this series, as well as the certification exam in Irvine on May 1.
For more information on the Communication Management Pro and certification, see details below and visit iabcoc.com/events.
2021 President, IABC Orange County