Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Buyer personas help define pains, interests, and concerns of your current and prospective customers. Having a deep understanding of your buyer personas is critical to content creation, marketing, sales, and brand evangelism. The Buyer Journey is unique for each Buyer Persona.
Andy Etemadi, CEO of EYEMAGINE, an award-winning full-service marketing agency and a HubSpot Platinum Partner, will offer insights on how to define buyer personas and map your buyer’s journey to ensure you are creating content that influences the right people to take action.
Please register by the end of the day on Friday, September 12, to secure EARLY BIRD pricing below. Registrations received after this date will incur an additional $15 fee and meal selection cannot be guaranteed.
- $40 Early Bird Members + processing fee
- $50 Early Bird Non-Members + processing fee
- $28 Early Bird Students + processing fee