Author, sales influencer and motivational speaker Jim Cathcart has said, “Your life is a series of relationships. The higher the percentage of high-value relationships, the greater your prospects for success. Turn each of your relationships into a high-value relationship.” So how can you create high value relationships that will help you to grow your independent business?

Join IABC’s IndyComm group on Wednesday, November 29 for a thoughtful look at how to use honesty, authenticity, and reciprocity to cultivate relationships and close sales.

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IABC board member and business development guru Lisa Thomas will walk us through how building relationships, showing consistency, demonstrating thought leadership, and developing strategic partnerships can be a game changer for independent communicators. She will explain how relationships are key to accelerating business, and review traditional prospecting tools and how we can use them to enhance those relationships.

The presentation will be followed by a guided roundtable discussion of best and worst sales techniques, and the best audience to target for your business.

Don’t miss this chance to find out how you can encourage your connections to know, like, trust – and buy from – you.

About the speaker:

Lisa Thomas

Lisa Thomas
Taylor Digital
View Lisa’s Linkedin Profile

Lisa Thomas is the Director of Marketing & Business Development for Taylor Digital where she and her team help their clients succeed online with custom digital solutions. Throughout her career, Lisa has helped businesses drive sales and tell their stories, revealing the value and innovation essential to their products and services. When not working in online marketing, Lisa serves on several local boards and is committed to political strategy and public affairs.

Are you among the 47% who make self-improvement-focused New Year’s resolutions? Let us help you keep your resolution to elevate your personal brand in 2017. Experts will be on hand to help you learn and define the elements of your personal brand, cultivate your brand online, and ensure your image is going to help you take your career to the next level. Studio B will also be on hand to help you update that old headshot with a new profile photo (additional $45 fee).

In addition to great tips to kick start your brand enhancement efforts, you could also leave with a valuable door prize, including:

  • A copy of Susan Howington’s book, “How Smart People Sabotage Their Job Search,” and a complimentary one-hour phone consultation with Susan
  • A copy of “Personal Branding for Dummies,” featuring Diana Jennings, contributing author
  • A copy of “Give Your self Permission Anthology; 44 Inspirational & Insightful True Stories of Risk-Taking, Life Changes & Successful Outcomes,” featuring Darcy Burke of Watermark Associates

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Diana Jennings

Diana Jennings
Founder, Brand You Image/Personal Brand and Image Management Strategist
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Diana Jennings is the founder of Brand You Image, and a pioneer in integrating personal branding with image management. Her professional credentials include being a Certified Image Professional (CIP) and past President of the Southern California Chapter of the Association of Image Consultants International (AICI); Reach Communications, Inc. Certified Personal Brand Strategist (CPBS); and is an advisory board member to the Image Consultant Business Institute of India. She has contributed to three career related books, and is the chief contributor to the chapter, “Fashioning Your Image to Match Your Personal Brand” in Personal Branding for Dummies (Wiley 2012, 2014.)

Susan Howington

Susan Howington
CEO, Power Connections Career Services
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As the CEO and Founder of Power Connections, a national outplacement company, Susan Howington is a sought-after expert in the Executive Career Transition field, applying her practical knowledge and visionary wisdom as a consultant, coach, author and industry speaker. In Orange County, she was profiled by OC Metro Magazine as one of 15 Orange County Women Who Inspire Others. She has appeared in the Orange County Register, Los Angeles Times, national online publications like ABC7 New York, CBS2 Chicago, Fox Business News, and to name a few. She is the author of the just released book on called “How Smart People Sabotage Their Job Search: 10 Mistakes Executives Make and How to Fix Them.” She and her company have had the pleasure of being interviewed in both 2014 and 2015 by the Wall Street Journal regarding the dynamics of job search. Susan earned a B.S. degree in Sociology with a minor in Psychology from Northern Arizona University.

Judy Zulfiqar

Judy Zulfiqar
Chief Strategist, Watermark Associates
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Judy Zulfiqar serves Watermark Associates as Chief Strategist. Prior to joining Watermark, Judy was founder and President of RKR Marketing & Advertising, which was founded in 2001. Judy has had the pleasure of serving a wide variety of industries locally, regionally, nationally and internationally. She established RKR as a boutique agency that was strategically located in the heart of Southern California Wine Country to serve as a perfectly positioned destination in the marketplace to handle projects large and small and she brings that experience with her to Watermark. Judy has more than 15 years of experience in helping clients manage their personal and professional brand across all media platforms including LinkedIn. Judy earned her Master’s in Business Administration from Pepperdine University. She completed her field study in Thailand focusing on emerging markets.

Event fees:
• $30 members
• $40 non-members
• $23 students

Register Now!