Your professional experience and title often aren’t enough to get leaders to listen to good communication advice.

How can you change that dynamic?

Most importantly, learn to speak the language of numbers to get their attention. You will also need to use more effective techniques when presenting your solutions, as well as being ready to address their objections. This session will share examples of how to gather research quickly, helping leaders better recognize your credibility when you’re advising your management team.

Key learnings will include:

  • Consulting: ways to improve listening skills and use the rule-of-3 for probing questions when a leader first asks for your help.
  • Research: ways of doing informal research to identify emerging issues or pretest potential messages, using pilot/control groups to test solutions, using business data from the last time your advice was not listened to.
  • Persuasion: how to present leaders with alternatives instead of only one solution, how to “chunk up” to higher objectives or “chunk down” to attractive characteristics of competing solutions so that you and your leadership feel the right solution has been agreed upon.


Please register by noon on Friday, April 6 to secure EARLY BIRD pricing below. Registrations received after this date will incur an additional $15 fee.

$40 – Members + processing fee
$50 – Non-members + processing fee
$28 – Students + processing fee

Register Now button



Image of Angela Sinickas speaking

Angela Sinickas, ABC, IABC Fellow
CEO of Sinickas Communications, Inc.
View Jade’s Linkedin Profile
Follow Jade on Twitter

Angela Sinickas is CEO of Sinickas Communications, Inc., an international consulting firm that has worked with 25% of the Fortune largest 100 global companies. Author of the manual How to Measure Your Communication Programs, Angela has written over 150 articles, has spoken at conferences in 32 countries, and has received 21 Gold Quills from IABC for measurably effective communication.

Join us as we look into how the principles of marketing science can help us reexamine our strategies to create smarter marketing that resonates with audiences. Customer insights gleaned through scientific practice help businesses better understand their consumers’ needs and how to satisfy them.

Let’s get down to business

IABC is a critical weapon in my arsenal of knowledge. Like many communications professionals I’ve spent time striving to be creative and productive, and I’ve found that IABC offers something other organizations do not: Our members gladly share their skills and expertise – a single lunchtime conversation can provide the elusive solution to a troubling communications challenge.

IABC offers information at your fingertips – webinars, workshops, conferences and library of best-practices publications, among other perks – from an organization that ‘gets it.’ When it comes to business success, there is no substitution for real-life learning and in-person networking encounters.

Which brings us to the topic of this month’s Network & Knowledge Series lunch. “How to Get Leaders to Listen to You” will resonate with any communications pro who’s been asked to prove the dollar value of a strategic communications effort.

Satisfying such clients may seem impossible; as featured speaker Angela Sinickis says, CEOs and owners speak the language of numbers.

An IABC Fellow, Angela is CEO of Sinickas Communications, Inc., an international consulting firm that has worked with Fortune 100 global companies using principles of marketing science to create smarter programs that resonate with audiences. On April 10, Angela will show how to employ new methods to enhance the effectiveness of our strategic marketing efforts.

The April lunch is the latest in IABC Orange County’s series of presentations designed to provide cutting-edge solutions to modern communications challenges. Earlier we offered insights on what recruiters want from job-seekers; ways to respond to hacking attacks; and neuro-marketing. IndyComm discussed methods to make solo practitioners’ social media marketing efforts successful.

In other chapter news, I’m pleased to note that Judy Iannaccone is leading the Membership Team in welcoming new and returning members to the IABC OC ranks. Welcome, everyone!

When you evaluate the cost effectiveness of IABC membership, I think you will agree that there are few professional opportunities for knowledge and networking that match IABC Orange County. Please take part in our upcoming activities – we can’t wait to meet you!

Cathi Douglas
IABC/OC president, 2018

If you’ve even dipped a toe into the entrepreneurship waters, you’ve heard the “To Specialize or Generalize” arguments. You may be uncertain about whether niching is appropriate for you, afraid to pigeonhole your business by selecting a single specialization and — to borrow a phrase — putting all of your eggs in that basket.

On January 24, Joseph Aldrich, Principal Consultant for The Cypress Group, will guide IABC’s IndyComm group through an exploration of whether positioning yourself as an authority in one subject area is the right choice for your business.

Register Today

Aldrich will encourage the group through interactive discussion looking at brand voice, the ways in which you amplify your message (including where and how often), who constitutes your audience, and your own internal metrics (c’mon, you knew data would be part of this!). He will conclude the speaking portion of the evening with his advice to independents and consultants for continuing to re-evaluate and drive tactics for ongoing success in this area.

Following the presentation, Aldrich will host a Q&A for those looking to get answers to their burning niche questions.

About the speaker:

Joseph Aldrich

Joseph Aldrich
Principal Consultant
The Cypress Group
View Joseph’s Linkedin Profile
Follow Joseph on Twitter

Joseph Aldrich founded the integrated marketing firm The Cypress Group in 2008 to help both up-and-coming and established brands reach new heights of prominence through strategic public relations and communications planning. His clients can be found at the top of influencer lists for the shelter industry and luxury service providers. A frequent public speaker and design trend visionary, Aldrich is a recognized expert contributor to shelter publications, and an active member of a number of associations in his field.

As corporate social responsibility (CSR) continues to grow in strategic importance to the business world, communications professionals are increasingly being asked to not only manage these initiatives, but present a business case for them to the C-Suite.

How do communication practitioners from the corporate and nonprofit sector equip themselves for success?

Join the International Association of Business Communicators (IABC) – Orange County Chapter and OneOC as we present the 2017 Symposium on Corporate Social Responsibility.

Conveniently scheduled as an extended lunch, attendees will gather for pre-event networking, followed by a moderated panel discussion. Hear an expert panel – including companies recognized at Orange County’s prestigious Civic 50 showcase – take you through CSR planning and implementation, and share communications best practices.


  • Shari Battle, Senior Vice President, Bank of America
  • Jill Bolton, Director of Corporate Citizenship, Disneyland Resort
  • Tennyson Oyler, Vice President of Brand Management and Public Affairs, Pacific Life


  • Dan McQuaid, President/CEO, OneOC

Among the topics to be addressed:

  • Setting goals and expectations for communicating CSR initiatives
  • Who needs to be at the planning table – and when
  • Adapting the large company model for the middle-market
  • Budgeting considerations
  • Modeling ROI
  • Presenting outcomes

If you’re looking to maximize and more powerfully articulate the value proposition of your corporate social responsibility programs, this is one event you can’t afford to miss!


Please register by Oct. 13 end of day to secure EARLY BIRD pricing below. Registrations received after this date will incur an additional $15 fee.

Before Friday, November 10 end of day:

$40 – Members + processing fee
$50 – Non-members + processing fee
$28 – Students + processing fee

Register Today!

Are your internal communication strategies keeping up with the digital age?  In a world where people share and connect via online communities outside of work, are you providing a similar forum for your employees internally?

Learn the differences between a network and a community and how you can use tools like communities to bring organizations together, give employees a voice, crowdsource ideas and much more. Ciara O’Keeffe will also describe the necessary skills and attributes for a strategic Community Manager.

Key takeaways:

  1. What it takes to build a value-adding online community
  2. What to look for when selecting a community manager
  3. How to increase adoption of your internal social platforms


Please register by Oct. 13 end of day to secure EARLY BIRD pricing below. Registrations received after this date will incur an additional $15 fee.

Before Friday, October 13 end of day:

$40 – Members + processing fee
$50 – Non-members + processing fee
$28 – Students + processing fee

Register Today!


Ciara O'Keefe

Ciara O’Keeffe
Vice President, Product and Customer Delivery
StaffConnect Group
View Ciara’s Linkedin Profile
Follow Ciara on Twitter

Ciara O’Keeffe is a digital communications leader, speaker, author and judge. Utilizing her experience in HR and Internal Communications roles at Unilever, L’Oreal and Diego, Ciara O’Keeffe specializes in leveraging enterprise mobile technology to build stronger corporate culture. She has successfully led app development and launches in companies throughout the world.

Join us for a special roundtable discussion about the ins & outs of the freelance life.

  • What did you ask yourself before getting started?
  • How did you know you were ready to make the leap?
  • Can you make a living as a freelancer?
  • Where do I find clients?
  • How can I keep my freelance business thriving?
  • Who can I ask for advice about my freelance work?

Many IABC members are successful freelancers, while others aspire to join their ranks. Let’s talk about it! Connect with us on Thursday, September 21, 2017, where we will share our insights and experiences, ask questions, explore challenges and accomplishments, and learn tips and tricks for either taking the next step…or stepping into the unknown.

Bring your own questions about getting started, keeping your freelance business going strong, or broadening your own experience. The roundtable will be moderated by IndyComm’s own Stephanie Stiles, founder & freelance copywriter at Writing Stiles.

Register today!

Networking is crucial in business, whether you’re looking for new clients, resources, or that next job opportunity. But are you networking effectively?

Join us Tuesday, June 20 at 6 p.m. when we will explore best practices with Sven Johnston of Gigasavvy. You’ll learn how to effectively engage others, establish the right message, and get you in front of the right audience.

Event fees:

Please register by noon Monday, June 19, to secure your entree selection and pricing below. Registrations received after this date will incur an additional $15 fee and meal selection cannot be guaranteed.

  • $30 Early Bird Members 
  • $40 Early Bird Non-Members
  • $23 Early Bird Students

Register Now!


Sven Johnston

Sven Johnston
Founding Partner and Senior Vice President

View Sven’s LinkedIn Profile
Follow Sven on Twitter

Sven Johnston is a Founding Partner and Senior Vice President at Gigasavvy, a Digital Marketing and Advertising Agency. He has more than 20 years experience in international business development, a passion for digital marketing, and a skill for building long-term strategic partnerships. He has worked for Fortune 500 companies all the way down to start-up entrepreneurial businesses. His work spans the globe having worked in Germany, Australia, South Africa and the U.S.

Register for Event

As professional communicators, the struggle with how to best handle controversies and difficult issues that, if not handled appropriately, can significantly impact our company’s or our client’s brand and reputation is all too real. How do we guide the actions of our teams, including our executives, and maintain consistent, responsible, ethical and legal choices through difficult times?

Join our distinguished panel of experts for our May 10 luncheon at Taps in Irvine as we take an in-depth look at strategies and solutions for a world where, as IABC International notes, “fake news” and “alternative facts” have become common terms, and it is incumbent upon us to keep the record straight

Event fees:

Please register by noon Monday, May 8, to secure your entree selection and pricing below. Registrations received after this date will incur an additional $15 fee and meal selection cannot be guaranteed.

  • $40 members
  • $50 non-members
  • $28 students

Register Now!


Jeff Campangano

Jeff Compangano
General Counsel and Vice President
Word & Brown Companies

View Jeff’s LinkedIn Profile

Serving as the General Counsel and Vice President for the Word & Brown Companies, a leading provider in health insurance and benefits administration products, Jeff Compangano brings almost twenty years of substantive legal experience to the benefit of his clients. He is an adjunct professor in the disciplines of Law, Communications, Political Science and Sociology at Chapman University and Brandman University, actively developing and teaching courses throughout the year.

Mary Luthy

Mary Luthy
Director, Corporate Communications
Beckman Coulter

View Mary’s LinkedIn Profile

Mary Luthy has decades of experience as a professional communicator, in a variety of industries from not for profits to public agencies to publicly traded companies. She has worked in both marketing and corporate communications, and currently is director of corporate communications at Beckman Coulter.

David Cordero

David Cordero
Senior Account Manager
Communications Lab

View David’s LinkedIn Profile

David Cordero, Senior Account Manager for Communications LAB, has nearly 20 years of experience directing government relations, public affairs and community outreach programs in Orange County. Throughout his career, he has worked with elected officials, boards of directors, business owners, public agencies, coalitions and others to advance sound public policy, as well as projects and programs that address needs in the community. David also serves as the Accreditation and Ethics Chair of the Public Relations Society of America’s Orange County Chapter.

Register For Event

Are you among the 47% who make self-improvement-focused New Year’s resolutions? Let us help you keep your resolution to elevate your personal brand in 2017. Experts will be on hand to help you learn and define the elements of your personal brand, cultivate your brand online, and ensure your image is going to help you take your career to the next level. Studio B will also be on hand to help you update that old headshot with a new profile photo (additional $45 fee).

In addition to great tips to kick start your brand enhancement efforts, you could also leave with a valuable door prize, including:

  • A copy of Susan Howington’s book, “How Smart People Sabotage Their Job Search,” and a complimentary one-hour phone consultation with Susan
  • A copy of “Personal Branding for Dummies,” featuring Diana Jennings, contributing author
  • A copy of “Give Your self Permission Anthology; 44 Inspirational & Insightful True Stories of Risk-Taking, Life Changes & Successful Outcomes,” featuring Darcy Burke of Watermark Associates

Register Now!


Diana Jennings

Diana Jennings
Founder, Brand You Image/Personal Brand and Image Management Strategist
View Diana’s LinkedIn Profile
Follow Diana on Twitter

Diana Jennings is the founder of Brand You Image, and a pioneer in integrating personal branding with image management. Her professional credentials include being a Certified Image Professional (CIP) and past President of the Southern California Chapter of the Association of Image Consultants International (AICI); Reach Communications, Inc. Certified Personal Brand Strategist (CPBS); and is an advisory board member to the Image Consultant Business Institute of India. She has contributed to three career related books, and is the chief contributor to the chapter, “Fashioning Your Image to Match Your Personal Brand” in Personal Branding for Dummies (Wiley 2012, 2014.)

Susan Howington

Susan Howington
CEO, Power Connections Career Services
View Susan’s LinkedIn Profile
Follow Susan on Twitter

As the CEO and Founder of Power Connections, a national outplacement company, Susan Howington is a sought-after expert in the Executive Career Transition field, applying her practical knowledge and visionary wisdom as a consultant, coach, author and industry speaker. In Orange County, she was profiled by OC Metro Magazine as one of 15 Orange County Women Who Inspire Others. She has appeared in the Orange County Register, Los Angeles Times, national online publications like ABC7 New York, CBS2 Chicago, Fox Business News, and to name a few. She is the author of the just released book on called “How Smart People Sabotage Their Job Search: 10 Mistakes Executives Make and How to Fix Them.” She and her company have had the pleasure of being interviewed in both 2014 and 2015 by the Wall Street Journal regarding the dynamics of job search. Susan earned a B.S. degree in Sociology with a minor in Psychology from Northern Arizona University.

Judy Zulfiqar

Judy Zulfiqar
Chief Strategist, Watermark Associates
View Judy’s LinkedIn Profile
Follow Judy on Twitter

Judy Zulfiqar serves Watermark Associates as Chief Strategist. Prior to joining Watermark, Judy was founder and President of RKR Marketing & Advertising, which was founded in 2001. Judy has had the pleasure of serving a wide variety of industries locally, regionally, nationally and internationally. She established RKR as a boutique agency that was strategically located in the heart of Southern California Wine Country to serve as a perfectly positioned destination in the marketplace to handle projects large and small and she brings that experience with her to Watermark. Judy has more than 15 years of experience in helping clients manage their personal and professional brand across all media platforms including LinkedIn. Judy earned her Master’s in Business Administration from Pepperdine University. She completed her field study in Thailand focusing on emerging markets.

Event fees:
• $30 members
• $40 non-members
• $23 students

Register Now!

In January 2016, three maximum security inmates escaped from Orange County’s Central Men’s Jail. An eight-day manhunt ensued, with daily local and national media coverage. During this presentation, Captain Jeff Hallock and Public Affairs Manager Carrie Braun will share how they not only managed the media through the crisis, but the planning, preparation, and continuous outreach post-event they employed during the event. Their successful partnership with the media resulted in both a direct correlation to the capture of the inmates, and to stories written after the event praising their transparency and innovative tactics.

Register Now

They’ll discuss how they “Loaded The Gun” leading up to the escape, the “Hansel-and-Gretel” theory utilized during the escape, and how they continued to provide information to the media after the inmates were captured by “Finding The Heroes.” Their unique presentation will also provide insight into the OC Jail Escape, and the manhunt that brought these inmates back into custody. The information they share will be applicable to any large-scale crisis or event.


Complimentary parking is available in the University Club lot on a first come-first served basis. Additional parking will be available in an optional parking lot for a fee of $10. Parking attendant will be available in the UCI lot to direct you and provide a parking permit to the optional lot if parking is not available at the University Club.


Jeff Hallock

Jeff Hallock, Captain
Orange County Sheriff’s Department

Captain Jeff Hallock is a 19-year veteran of the Orange County Sheriff’s Department and currently serves as the Division Commander for the North Operations Division consisting of 315 sworn and professional staff employees.  He began his law enforcement career 1997 and has worked assignments Custody, Field Operations, Directed Enforcement, Training, Narcotics, Internal Affairs, Field Training Bureau and most recently as the Department’s Public Information Officer (PIO). Captain Hallock is responsible for overseeing each of the 5 bureaus in the division; North Patrol/Villa Park Police Services, Stanton Police Services, Yorba Linda Police Services, Security Bureau and the Emergency Communications Bureau (ECB). For the last 2 ½ years, Captain Hallock has served as the President of the Association of County Law Enforcement Managers.  He is currently a member of the International Association of Chiefs of Police and a member of the Orange County Task Force on Drowning Prevention. Captain Hallock has a Bachelor’s Degree in Organizational Leadership from BIOLA University and a Masters of Public Administration from the University of La Verne.  He has attended the Crisis Leadership course at Harvard University and the Executive Integral Leadership course at the University of Notre Dame.

Carrie Braun

Carrie Braun, Public Affairs Manager
Orange County Sheriff’s Department

Carrie Braun has served for four years in the Public Affairs Bureau for the Orange County Sheriff’s Department. As Public Affairs Manager, she oversees the social media and positive media outreach for one of the nation’s largest sheriff departments. Carrie received the Anti-Defamation League’s Sherwood Prize in 2016 for her work with OCSD’s Diversity and Interfaith Advisory Councils. Prior to her time at the Orange County Sheriff’s Department, Carrie was the Community Relations Manager at Cox Communications in south Orange County, Calif. Carrie graduated with a B.A. in Communications from California State University, Fullerton.  She is mom to three young children, and volunteers at St. Kilian Church on the RE Parent Advisory Board.


Thank You to our Chapter’s 2016 Sponsors


UCI Extension logo




Event Information

Register Online
View Event Fees