As professional communicators, the struggle with how to best handle controversies and difficult issues that, if not handled appropriately, can significantly impact our company’s or our client’s brand and reputation is all too real. How do we guide the actions of our teams, including our executives, and maintain consistent, responsible, ethical and legal choices through difficult times?

Join our distinguished panel of experts for our May 10 luncheon at Taps in Irvine as we take an in-depth look at strategies and solutions for a world where, as IABC International notes, “fake news” and “alternative facts” have become common terms, and it is incumbent upon us to keep the record straight

Event fees:

Please register by noon Monday, May 8, to secure your entree selection and pricing below. Registrations received after this date will incur an additional $15 fee and meal selection cannot be guaranteed.

  • $40 members
  • $50 non-members
  • $28 students

Register Now!

Speakers:

Jeff Campangano

Jeff Compangano
General Counsel and Vice President
Word & Brown Companies

View Jeff’s LinkedIn Profile

Serving as the General Counsel and Vice President for the Word & Brown Companies, a leading provider in health insurance and benefits administration products, Jeff Compangano brings almost twenty years of substantive legal experience to the benefit of his clients. He is an adjunct professor in the disciplines of Law, Communications, Political Science and Sociology at Chapman University and Brandman University, actively developing and teaching courses throughout the year.

Mary Luthy

Mary Luthy
Director, Corporate Communications
Beckman Coulter

View Mary’s LinkedIn Profile

Mary Luthy has decades of experience as a professional communicator, in a variety of industries from not for profits to public agencies to publicly traded companies. She has worked in both marketing and corporate communications, and currently is director of corporate communications at Beckman Coulter.

David Cordero

David Cordero
Senior Account Manager
Communications Lab

View David’s LinkedIn Profile

David Cordero, Senior Account Manager for Communications LAB, has nearly 20 years of experience directing government relations, public affairs and community outreach programs in Orange County. Throughout his career, he has worked with elected officials, boards of directors, business owners, public agencies, coalitions and others to advance sound public policy, as well as projects and programs that address needs in the community. David also serves as the Accreditation and Ethics Chair of the Public Relations Society of America’s Orange County Chapter.

Register For Event

Join the IABC Orange County Chapter for its Network and Knowledge event from 11:30 a.m. – 1:00 p.m. at Il Fornaio Restaurant in Irvine.

Our speakers will take us through the key elements of a good corporate web site, as well as what it takes to plan, build, launch and maintain a successful site. From site best practices, to technical peaks and valleys, to cross-functional teamwork and diplomacy, you’ll gain key insights, including:

  • Ownership – The amount of pain associated with building and running a corporate web site is directly proportional to the number of owners involved.
  • Strategy – It’s always best to know what you want your site to do for you before you set out to build it.
  • Technology – A robust and secure platform is vital to any corporate web site strategy.

We look forward to seeing you there!

Cost:

IABC and NAWBO Member Fee: $40.00
Non-Member Registration: $50.00
Student Registration (with proof of full-time status): $28.00

Speakers:

Dennis Crupi

Dennis Crupi
Director, Agency Ingram Micro
View Dennis’ LinkedIn Profile
Follow Dennis on Twitter

A 19-year veteran of Ingram Micro, Dennis is a managing director for Ingram’s in-house marketing agency – Agency Ingram Micro – where he leads the Creative and Digital Marketing teams. Under his leadership, AIM has won 38 B2B advertising and branding industry awards, in the last three years. His digital marketing team has devised and launched a multi-channel marketing automation platform that has dramatically enhanced the digital content marketing capabilities for Ingram Micro and its partners. Dennis’s team has also helped countless IT companies transform their corporate identities, differentiate their brand messaging, and build contemporary web sites, videos and marketing collateral to them to tell their story, and shorten their sales cycles. Dennis holds a bachelor’s in Public Relations from California State University Fullerton and lives in Fullerton, Calif., with his wife and teenage boy/girl twins.

Bill Casey

Bill Casey
Senior Director, Global Corporate Communications, Branding & Customer Experience Ingram Micro
View Bill’s LinkedIn Profile
Follow Bill on Twitter

Bill Casey is senior director, corporate communications and brand for Ingram Micro, the world’s leader in technology and supply chain services. Based in the company headquarters in Irvine, California, Mr. Casey leads internal, external, and executive communications, as well as corporate social media. He also leads the brand strategy and launched the new company brand. Mr. Casey was also responsible for leading the global efforts on customer experience, with a focus on developing listening and continuous improvement programs and using NPS (Net Promoter Score) as a driver for success. Mr. Casey joined the company as part of the BrightPoint acquisition in October 2012.

Prior to joining Ingram Micro, Casey served as vice president – global marketing for BrightPoint, and led the global rebranding of the company.  Prior to joining BrightPoint, Mr. Casey held management roles in marketing, business development, product management, and IT in Fortune 500 and start-up companies, including CommScope, Andrew, Flarion, iBiquity, Philips, Alphatel, and AT&T. Mr. Casey has had expatriate assignments in France and Thailand.

Mr. Casey holds a bachelor of science degree in computer science from the University of Scranton and has 2 patents issued.

Thank You to our Chapter’s 2016 Sponsors

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Event Information

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