As corporate social responsibility (CSR) continues to grow in strategic importance to the business world, communications professionals are increasingly being asked to not only manage these initiatives, but present a business case for them to the C-Suite.
How do communication practitioners from the corporate and nonprofit sector equip themselves for success?
Join the International Association of Business Communicators (IABC) – Orange County Chapter and OneOC as we present the 2017 Symposium on Corporate Social Responsibility.
Conveniently scheduled as an extended lunch, attendees will gather for pre-event networking, followed by a moderated panel discussion. Hear an expert panel – including companies recognized at Orange County’s prestigious Civic 50 showcase – take you through CSR planning and implementation, and share communications best practices.
PANELISTS:
- Shari Battle, Senior Vice President, Bank of America
- Jill Bolton, Director of Corporate Citizenship, Disneyland Resort
- Tennyson Oyler, Vice President of Brand Management and Public Affairs, Pacific Life
MODERATOR:
- Dan McQuaid, President/CEO, OneOC
Among the topics to be addressed:
- Setting goals and expectations for communicating CSR initiatives
- Who needs to be at the planning table – and when
- Adapting the large company model for the middle-market
- Budgeting considerations
- Modeling ROI
- Presenting outcomes
If you’re looking to maximize and more powerfully articulate the value proposition of your corporate social responsibility programs, this is one event you can’t afford to miss!
Cost:
Please register by Oct. 13 end of day to secure EARLY BIRD pricing below. Registrations received after this date will incur an additional $15 fee.
Before Friday, November 10 end of day:
$40 – Members + processing fee
$50 – Non-members + processing fee
$28 – Students + processing fee