Let’s get down to business
IABC is a critical weapon in my arsenal of knowledge. Like many communications professionals I’ve spent time striving to be creative and productive, and I’ve found that IABC offers something other organizations do not: Our members gladly share their skills and expertise – a single lunchtime conversation can provide the elusive solution to a troubling communications challenge.
IABC offers information at your fingertips – webinars, workshops, conferences and library of best-practices publications, among other perks – from an organization that ‘gets it.’ When it comes to business success, there is no substitution for real-life learning and in-person networking encounters.
Which brings us to the topic of this month’s Network & Knowledge Series lunch. “How to Get Leaders to Listen to You” will resonate with any communications pro who’s been asked to prove the dollar value of a strategic communications effort.
Satisfying such clients may seem impossible; as featured speaker Angela Sinickis says, CEOs and owners speak the language of numbers.
An IABC Fellow, Angela is CEO of Sinickas Communications, Inc., an international consulting firm that has worked with Fortune 100 global companies using principles of marketing science to create smarter programs that resonate with audiences. On April 10, Angela will show how to employ new methods to enhance the effectiveness of our strategic marketing efforts.
The April lunch is the latest in IABC Orange County’s series of presentations designed to provide cutting-edge solutions to modern communications challenges. Earlier we offered insights on what recruiters want from job-seekers; ways to respond to hacking attacks; and neuro-marketing. IndyComm discussed methods to make solo practitioners’ social media marketing efforts successful.
In other chapter news, I’m pleased to note that Judy Iannaccone is leading the Membership Team in welcoming new and returning members to the IABC OC ranks. Welcome, everyone!
When you evaluate the cost effectiveness of IABC membership, I think you will agree that there are few professional opportunities for knowledge and networking that match IABC Orange County. Please take part in our upcoming activities – we can’t wait to meet you!
IABC/OC president, 2018