Let’s get down to business

IABC is a critical weapon in my arsenal of knowledge. Like many communications professionals I’ve spent time striving to be creative and productive, and I’ve found that IABC offers something other organizations do not: Our members gladly share their skills and expertise – a single lunchtime conversation can provide the elusive solution to a troubling communications challenge.

IABC offers information at your fingertips – webinars, workshops, conferences and library of best-practices publications, among other perks – from an organization that ‘gets it.’ When it comes to business success, there is no substitution for real-life learning and in-person networking encounters.

Which brings us to the topic of this month’s Network & Knowledge Series lunch. “How to Get Leaders to Listen to You” will resonate with any communications pro who’s been asked to prove the dollar value of a strategic communications effort.

Satisfying such clients may seem impossible; as featured speaker Angela Sinickis says, CEOs and owners speak the language of numbers.

An IABC Fellow, Angela is CEO of Sinickas Communications, Inc., an international consulting firm that has worked with Fortune 100 global companies using principles of marketing science to create smarter programs that resonate with audiences. On April 10, Angela will show how to employ new methods to enhance the effectiveness of our strategic marketing efforts.

The April lunch is the latest in IABC Orange County’s series of presentations designed to provide cutting-edge solutions to modern communications challenges. Earlier we offered insights on what recruiters want from job-seekers; ways to respond to hacking attacks; and neuro-marketing. IndyComm discussed methods to make solo practitioners’ social media marketing efforts successful.

In other chapter news, I’m pleased to note that Judy Iannaccone is leading the Membership Team in welcoming new and returning members to the IABC OC ranks. Welcome, everyone!

When you evaluate the cost effectiveness of IABC membership, I think you will agree that there are few professional opportunities for knowledge and networking that match IABC Orange County. Please take part in our upcoming activities – we can’t wait to meet you!

Cathi Douglas
IABC/OC president, 2018

Author, sales influencer and motivational speaker Jim Cathcart has said, “Your life is a series of relationships. The higher the percentage of high-value relationships, the greater your prospects for success. Turn each of your relationships into a high-value relationship.” So how can you create high value relationships that will help you to grow your independent business?

Join IABC’s IndyComm group on Wednesday, November 29 for a thoughtful look at how to use honesty, authenticity, and reciprocity to cultivate relationships and close sales.

Register Today

IABC board member and business development guru Lisa Thomas will walk us through how building relationships, showing consistency, demonstrating thought leadership, and developing strategic partnerships can be a game changer for independent communicators. She will explain how relationships are key to accelerating business, and review traditional prospecting tools and how we can use them to enhance those relationships.

The presentation will be followed by a guided roundtable discussion of best and worst sales techniques, and the best audience to target for your business.

Don’t miss this chance to find out how you can encourage your connections to know, like, trust – and buy from – you.

About the speaker:

Lisa Thomas

Lisa Thomas
Taylor Digital
View Lisa’s Linkedin Profile

Lisa Thomas is the Director of Marketing & Business Development for Taylor Digital where she and her team help their clients succeed online with custom digital solutions. Throughout her career, Lisa has helped businesses drive sales and tell their stories, revealing the value and innovation essential to their products and services. When not working in online marketing, Lisa serves on several local boards and is committed to political strategy and public affairs.

Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Buyer personas help define pains, interests, and concerns of your current and prospective customers. Having a deep understanding of your buyer personas is critical to content creation, marketing, sales, and brand evangelism. The Buyer Journey is unique for each Buyer Persona.

Andy Etemadi, CEO of EYEMAGINE, an award-winning full-service marketing agency and a HubSpot Platinum Partner, will offer insights on how to define buyer personas and map your buyer’s journey to ensure you are creating content that influences the right people to take action.

Event fees:

Please register by the end of the day on Friday, September 12, to secure EARLY BIRD pricing below. Registrations received after this date will incur an additional $15 fee and meal selection cannot be guaranteed.

  • $40 Early Bird Members + processing fee
  • $50 Early Bird Non-Members + processing fee
  • $28 Early Bird Students + processing fee

Register Now!

Register for Event

Join the IABC Orange County Chapter for its Network and Knowledge event from 11:30 a.m. – 1:00 p.m. at Il Fornaio Restaurant in Irvine.

Our speakers will take us through the key elements of a good corporate web site, as well as what it takes to plan, build, launch and maintain a successful site. From site best practices, to technical peaks and valleys, to cross-functional teamwork and diplomacy, you’ll gain key insights, including:

  • Ownership – The amount of pain associated with building and running a corporate web site is directly proportional to the number of owners involved.
  • Strategy – It’s always best to know what you want your site to do for you before you set out to build it.
  • Technology – A robust and secure platform is vital to any corporate web site strategy.

We look forward to seeing you there!

Cost:

IABC and NAWBO Member Fee: $40.00
Non-Member Registration: $50.00
Student Registration (with proof of full-time status): $28.00

Speakers:

Dennis Crupi

Dennis Crupi
Director, Agency Ingram Micro
View Dennis’ LinkedIn Profile
Follow Dennis on Twitter

A 19-year veteran of Ingram Micro, Dennis is a managing director for Ingram’s in-house marketing agency – Agency Ingram Micro – where he leads the Creative and Digital Marketing teams. Under his leadership, AIM has won 38 B2B advertising and branding industry awards, in the last three years. His digital marketing team has devised and launched a multi-channel marketing automation platform that has dramatically enhanced the digital content marketing capabilities for Ingram Micro and its partners. Dennis’s team has also helped countless IT companies transform their corporate identities, differentiate their brand messaging, and build contemporary web sites, videos and marketing collateral to them to tell their story, and shorten their sales cycles. Dennis holds a bachelor’s in Public Relations from California State University Fullerton and lives in Fullerton, Calif., with his wife and teenage boy/girl twins.

Bill Casey

Bill Casey
Senior Director, Global Corporate Communications, Branding & Customer Experience Ingram Micro
View Bill’s LinkedIn Profile
Follow Bill on Twitter

Bill Casey is senior director, corporate communications and brand for Ingram Micro, the world’s leader in technology and supply chain services. Based in the company headquarters in Irvine, California, Mr. Casey leads internal, external, and executive communications, as well as corporate social media. He also leads the brand strategy and launched the new company brand. Mr. Casey was also responsible for leading the global efforts on customer experience, with a focus on developing listening and continuous improvement programs and using NPS (Net Promoter Score) as a driver for success. Mr. Casey joined the company as part of the BrightPoint acquisition in October 2012.

Prior to joining Ingram Micro, Casey served as vice president – global marketing for BrightPoint, and led the global rebranding of the company.  Prior to joining BrightPoint, Mr. Casey held management roles in marketing, business development, product management, and IT in Fortune 500 and start-up companies, including CommScope, Andrew, Flarion, iBiquity, Philips, Alphatel, and AT&T. Mr. Casey has had expatriate assignments in France and Thailand.

Mr. Casey holds a bachelor of science degree in computer science from the University of Scranton and has 2 patents issued.

Thank You to our Chapter’s 2016 Sponsors

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