In January 2016, three maximum security inmates escaped from Orange County’s Central Men’s Jail. An eight-day manhunt ensued, with daily local and national media coverage. During this presentation, Captain Jeff Hallock and Public Affairs Manager Carrie Braun will share how they not only managed the media through the crisis, but the planning, preparation, and continuous outreach post-event they employed during the event. Their successful partnership with the media resulted in both a direct correlation to the capture of the inmates, and to stories written after the event praising their transparency and innovative tactics.

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They’ll discuss how they “Loaded The Gun” leading up to the escape, the “Hansel-and-Gretel” theory utilized during the escape, and how they continued to provide information to the media after the inmates were captured by “Finding The Heroes.” Their unique presentation will also provide insight into the OC Jail Escape, and the manhunt that brought these inmates back into custody. The information they share will be applicable to any large-scale crisis or event.

Parking

Complimentary parking is available in the University Club lot on a first come-first served basis. Additional parking will be available in an optional parking lot for a fee of $10. Parking attendant will be available in the UCI lot to direct you and provide a parking permit to the optional lot if parking is not available at the University Club.

Speakers:

Jeff Hallock

Jeff Hallock, Captain
Orange County Sheriff’s Department

Captain Jeff Hallock is a 19-year veteran of the Orange County Sheriff’s Department and currently serves as the Division Commander for the North Operations Division consisting of 315 sworn and professional staff employees.  He began his law enforcement career 1997 and has worked assignments Custody, Field Operations, Directed Enforcement, Training, Narcotics, Internal Affairs, Field Training Bureau and most recently as the Department’s Public Information Officer (PIO). Captain Hallock is responsible for overseeing each of the 5 bureaus in the division; North Patrol/Villa Park Police Services, Stanton Police Services, Yorba Linda Police Services, Security Bureau and the Emergency Communications Bureau (ECB). For the last 2 ½ years, Captain Hallock has served as the President of the Association of County Law Enforcement Managers.  He is currently a member of the International Association of Chiefs of Police and a member of the Orange County Task Force on Drowning Prevention. Captain Hallock has a Bachelor’s Degree in Organizational Leadership from BIOLA University and a Masters of Public Administration from the University of La Verne.  He has attended the Crisis Leadership course at Harvard University and the Executive Integral Leadership course at the University of Notre Dame.

Carrie Braun

Carrie Braun, Public Affairs Manager
Orange County Sheriff’s Department

Carrie Braun has served for four years in the Public Affairs Bureau for the Orange County Sheriff’s Department. As Public Affairs Manager, she oversees the social media and positive media outreach for one of the nation’s largest sheriff departments. Carrie received the Anti-Defamation League’s Sherwood Prize in 2016 for her work with OCSD’s Diversity and Interfaith Advisory Councils. Prior to her time at the Orange County Sheriff’s Department, Carrie was the Community Relations Manager at Cox Communications in south Orange County, Calif. Carrie graduated with a B.A. in Communications from California State University, Fullerton.  She is mom to three young children, and volunteers at St. Kilian Church on the RE Parent Advisory Board.

 

Thank You to our Chapter’s 2016 Sponsors

 

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For most people, the hardest part of running social media for their business is coming up with something to post day after day. When a customer links with your business on social media, they are giving you a coveted spot in their newsfeed, along with their friends’ vacation photos or pictures of the newest grandchild. You can waste that chance, or you can jump on it by creating engaging content that draws them deeper into an emotional connection with your company. Katie Wagner spent 15 years as a journalist, discovering that there are some common denominators when it comes to what people find engaging. Katie will share the lessons learned from telling thousands of stories on TV and radio, and how you can apply them to your social media content.

  • 5 elements of good stories
  • How to format your stories (posts) to get more people to read them
  • How telling good stories helps with lead generation

Need another reason to attend? Katie is offering all attendees a free 15 minute consultation to analyze your content and help you with storytelling so join us and take advantage of this valuable offer.

Speaker:

Katie Wagner

Katie Wagner
President, Katie Wagner Social Media
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Katie Wagner spent 15 years as a television and radio journalist, working for news outlets all over the world, including ABC, CBS, Fox, CNN & National Public Radio. As a professional storyteller, Katie knows how to engage an audience and build credibility, and she believes those skills are just as valuable for business owners as they are for journalists.

In addition to her work in the news media, Katie has appeared in dozens of commercials, educational videos and websites, and has had columns published in major newspapers and blogs.

Today, Katie owns a Social Media agency made up of journalists like herself. The agency, Katie Wagner Social Media, specializes in both content creation and social media management. They work with clients like Anthem Blue Cross, The County of San Bernardino, Paul’s TV, EnGenius Technologies, Senegence International, FocalPoint Business Coaching, Camino Federal Credit Union, the California Landscape Contractors Association and Author Michael E. Gerber. Katie also works as a consultant, helping business owners integrate social media into their traditional media marketing plans. She is a popular speaker, and regularly gives keynote presentations and leads workshops and breakout sessions for small business audiences.

Katie sits on the Advisory Board for Web Wise Kids, a non-profit focused on keeping kids safe on the internet and social media. She was awarded the organization’s prestigious Champion for Children Award in 2012. Katie also serves as a Mentor in Chapman University’s MBA Program, and is an Entrepreneur-in-Residence at Chapman’s Leatherby Center for Entrepreneurship.

Katie lives with her husband and their 5 rescue dogs in Aliso Viejo, California.

Thank You to our Chapter’s 2016 Sponsors

 

UCI Extension logo

 

showpros-logo

 

Event Information

Register Online
View Event Fees