In January 2016, three maximum security inmates escaped from Orange County’s Central Men’s Jail. An eight-day manhunt ensued, with daily local and national media coverage. During this presentation, Captain Jeff Hallock and Public Affairs Manager Carrie Braun will share how they not only managed the media through the crisis, but the planning, preparation, and continuous outreach post-event they employed during the event. Their successful partnership with the media resulted in both a direct correlation to the capture of the inmates, and to stories written after the event praising their transparency and innovative tactics.
They’ll discuss how they “Loaded The Gun” leading up to the escape, the “Hansel-and-Gretel” theory utilized during the escape, and how they continued to provide information to the media after the inmates were captured by “Finding The Heroes.” Their unique presentation will also provide insight into the OC Jail Escape, and the manhunt that brought these inmates back into custody. The information they share will be applicable to any large-scale crisis or event.
Complimentary parking is available in the University Club lot on a first come-first served basis. Additional parking will be available in an optional parking lot for a fee of $10. Parking attendant will be available in the UCI lot to direct you and provide a parking permit to the optional lot if parking is not available at the University Club.
Jeff Hallock, Captain
Orange County Sheriff’s Department
Captain Jeff Hallock is a 19-year veteran of the Orange County Sheriff’s Department and currently serves as the Division Commander for the North Operations Division consisting of 315 sworn and professional staff employees. He began his law enforcement career 1997 and has worked assignments Custody, Field Operations, Directed Enforcement, Training, Narcotics, Internal Affairs, Field Training Bureau and most recently as the Department’s Public Information Officer (PIO). Captain Hallock is responsible for overseeing each of the 5 bureaus in the division; North Patrol/Villa Park Police Services, Stanton Police Services, Yorba Linda Police Services, Security Bureau and the Emergency Communications Bureau (ECB). For the last 2 ½ years, Captain Hallock has served as the President of the Association of County Law Enforcement Managers. He is currently a member of the International Association of Chiefs of Police and a member of the Orange County Task Force on Drowning Prevention. Captain Hallock has a Bachelor’s Degree in Organizational Leadership from BIOLA University and a Masters of Public Administration from the University of La Verne. He has attended the Crisis Leadership course at Harvard University and the Executive Integral Leadership course at the University of Notre Dame.
Carrie Braun, Public Affairs Manager
Orange County Sheriff’s Department
Carrie Braun has served for four years in the Public Affairs Bureau for the Orange County Sheriff’s Department. As Public Affairs Manager, she oversees the social media and positive media outreach for one of the nation’s largest sheriff departments. Carrie received the Anti-Defamation League’s Sherwood Prize in 2016 for her work with OCSD’s Diversity and Interfaith Advisory Councils. Prior to her time at the Orange County Sheriff’s Department, Carrie was the Community Relations Manager at Cox Communications in south Orange County, Calif. Carrie graduated with a B.A. in Communications from California State University, Fullerton. She is mom to three young children, and volunteers at St. Kilian Church on the RE Parent Advisory Board.
Thank You to our Chapter’s 2016 Sponsors