Author, sales influencer and motivational speaker Jim Cathcart has said, “Your life is a series of relationships. The higher the percentage of high-value relationships, the greater your prospects for success. Turn each of your relationships into a high-value relationship.” So how can you create high value relationships that will help you to grow your independent business?
Join IABC’s IndyComm group on Wednesday, November 29 for a thoughtful look at how to use honesty, authenticity, and reciprocity to cultivate relationships and close sales.
IABC board member and business development guru Lisa Thomas will walk us through how building relationships, showing consistency, demonstrating thought leadership, and developing strategic partnerships can be a game changer for independent communicators. She will explain how relationships are key to accelerating business, and review traditional prospecting tools and how we can use them to enhance those relationships.
The presentation will be followed by a guided roundtable discussion of best and worst sales techniques, and the best audience to target for your business.
Don’t miss this chance to find out how you can encourage your connections to know, like, trust – and buy from – you.
About the speaker:
Lisa Thomas is the Director of Marketing & Business Development for Taylor Digital where she and her team help their clients succeed online with custom digital solutions. Throughout her career, Lisa has helped businesses drive sales and tell their stories, revealing the value and innovation essential to their products and services. When not working in online marketing, Lisa serves on several local boards and is committed to political strategy and public affairs.