Author, sales influencer and motivational speaker Jim Cathcart has said, “Your life is a series of relationships. The higher the percentage of high-value relationships, the greater your prospects for success. Turn each of your relationships into a high-value relationship.” So how can you create high value relationships that will help you to grow your independent business?

Join IABC’s IndyComm group on Wednesday, November 29 for a thoughtful look at how to use honesty, authenticity, and reciprocity to cultivate relationships and close sales.

Register Today

IABC board member and business development guru Lisa Thomas will walk us through how building relationships, showing consistency, demonstrating thought leadership, and developing strategic partnerships can be a game changer for independent communicators. She will explain how relationships are key to accelerating business, and review traditional prospecting tools and how we can use them to enhance those relationships.

The presentation will be followed by a guided roundtable discussion of best and worst sales techniques, and the best audience to target for your business.

Don’t miss this chance to find out how you can encourage your connections to know, like, trust – and buy from – you.

About the speaker:

Lisa Thomas

Lisa Thomas
Taylor Digital
View Lisa’s Linkedin Profile

Lisa Thomas is the Director of Marketing & Business Development for Taylor Digital where she and her team help their clients succeed online with custom digital solutions. Throughout her career, Lisa has helped businesses drive sales and tell their stories, revealing the value and innovation essential to their products and services. When not working in online marketing, Lisa serves on several local boards and is committed to political strategy and public affairs.

Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Buyer personas help define pains, interests, and concerns of your current and prospective customers. Having a deep understanding of your buyer personas is critical to content creation, marketing, sales, and brand evangelism. The Buyer Journey is unique for each Buyer Persona.

Andy Etemadi, CEO of EYEMAGINE, an award-winning full-service marketing agency and a HubSpot Platinum Partner, will offer insights on how to define buyer personas and map your buyer’s journey to ensure you are creating content that influences the right people to take action.

Event fees:

Please register by the end of the day on Friday, September 12, to secure EARLY BIRD pricing below. Registrations received after this date will incur an additional $15 fee and meal selection cannot be guaranteed.

  • $40 Early Bird Members + processing fee
  • $50 Early Bird Non-Members + processing fee
  • $28 Early Bird Students + processing fee

Register Now!

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