Are your internal communication strategies keeping up with the digital age?  In a world where people share and connect via online communities outside of work, are you providing a similar forum for your employees internally?

Learn the differences between a network and a community and how you can use tools like communities to bring organizations together, give employees a voice, crowdsource ideas and much more. Ciara O’Keeffe will also describe the necessary skills and attributes for a strategic Community Manager.

Key takeaways:

  1. What it takes to build a value-adding online community
  2. What to look for when selecting a community manager
  3. How to increase adoption of your internal social platforms


Please register by Oct. 13 end of day to secure EARLY BIRD pricing below. Registrations received after this date will incur an additional $15 fee.

Before Friday, October 13 end of day:

$40 – Members + processing fee
$50 – Non-members + processing fee
$28 – Students + processing fee

Register Today!


Ciara O'Keefe

Ciara O’Keeffe
Vice President, Product and Customer Delivery
StaffConnect Group
View Ciara’s Linkedin Profile
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Ciara O’Keeffe is a digital communications leader, speaker, author and judge. Utilizing her experience in HR and Internal Communications roles at Unilever, L’Oreal and Diego, Ciara O’Keeffe specializes in leveraging enterprise mobile technology to build stronger corporate culture. She has successfully led app development and launches in companies throughout the world.

For most people, the hardest part of running social media for their business is coming up with something to post day after day. When a customer links with your business on social media, they are giving you a coveted spot in their newsfeed, along with their friends’ vacation photos or pictures of the newest grandchild. You can waste that chance, or you can jump on it by creating engaging content that draws them deeper into an emotional connection with your company. Katie Wagner spent 15 years as a journalist, discovering that there are some common denominators when it comes to what people find engaging. Katie will share the lessons learned from telling thousands of stories on TV and radio, and how you can apply them to your social media content.

  • 5 elements of good stories
  • How to format your stories (posts) to get more people to read them
  • How telling good stories helps with lead generation

Need another reason to attend? Katie is offering all attendees a free 15 minute consultation to analyze your content and help you with storytelling so join us and take advantage of this valuable offer.


Katie Wagner

Katie Wagner
President, Katie Wagner Social Media
View Katie’s LinkedIn Profile
Follow Katie on Twitter
Follow KW Social Media on Twitter
View Katie’s Blog

Katie Wagner spent 15 years as a television and radio journalist, working for news outlets all over the world, including ABC, CBS, Fox, CNN & National Public Radio. As a professional storyteller, Katie knows how to engage an audience and build credibility, and she believes those skills are just as valuable for business owners as they are for journalists.

In addition to her work in the news media, Katie has appeared in dozens of commercials, educational videos and websites, and has had columns published in major newspapers and blogs.

Today, Katie owns a Social Media agency made up of journalists like herself. The agency, Katie Wagner Social Media, specializes in both content creation and social media management. They work with clients like Anthem Blue Cross, The County of San Bernardino, Paul’s TV, EnGenius Technologies, Senegence International, FocalPoint Business Coaching, Camino Federal Credit Union, the California Landscape Contractors Association and Author Michael E. Gerber. Katie also works as a consultant, helping business owners integrate social media into their traditional media marketing plans. She is a popular speaker, and regularly gives keynote presentations and leads workshops and breakout sessions for small business audiences.

Katie sits on the Advisory Board for Web Wise Kids, a non-profit focused on keeping kids safe on the internet and social media. She was awarded the organization’s prestigious Champion for Children Award in 2012. Katie also serves as a Mentor in Chapman University’s MBA Program, and is an Entrepreneur-in-Residence at Chapman’s Leatherby Center for Entrepreneurship.

Katie lives with her husband and their 5 rescue dogs in Aliso Viejo, California.

Thank You to our Chapter’s 2016 Sponsors


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